Why print your own colour e-cigarette labels?

In an industry where effective branding is such a crucial factor in differentiating your product, you need to be able to produce packaging that is going to entice potential customers to pick your e-liquids over your competitors. An interesting study conducted by leading academic Satyendra Singh (2006) illustrates the importance of colour in marketing. Singh found a fascinating correlation between colour and product choice. He found that up to 90% of potential customers make a purchasing decision based on colour alone, with little regard to other factors which logically should play a prominent role in a person’s decision making processes. This is an eye-opening statistic. If vibrant colours are so important for influencing sales, then owning your own high resolution colour printing solution is ideal. By opting to print your labels in house, rather than by a third party, you have flexibility to rapidly design and print fresh and exciting bottle designs for all your product lines as often as you want, in any quantity. This flexible iterative design process allows you to refine your brands appeal as well as giving you the ability to conduct small scale market testing of new and interesting flavours.

Printing your own e-cigarette labels not only gives you greater competitive flexibility, but it is also more cost-effective. The vaping industry is based around wide product diversity, with often small amounts of labels needed for each product. If your labels are printed through an external supplier, you will likely face a fee for every small scale batch of labels you order. By printing your own, you can produce eye-catching labels in any quantity more cheaply.

Moreover, as the electronic cigarette industry is still relatively new, it is in a constant state of regulatory change. It is highly likely new regulations will become enforced regarding the information that has to be included on the product description, ultimately requiring a label redesign of your entire product range. With your own colour printing solution, you can just simply import your designs into your favourite labelling software and make the necessary adjustments; easy and cost-effective regulatory compliance.