Save time and money for your business by printing food labels only when you need them. Reduce your total label printing operations, gain flexibility and reduce waste with a colour label printer, at the same time run batches of labels in any size, large or small.
If you need a printer to provide labels that will be on the shelf all year round, seasonal short runs or labels to go onto food stored in a fridge or freezer, we have the right printer to meet your needs.
The ability to reduce your labelling inventory and print on demand is a major advantage of owning a colour label printer, this will help you reduce waste of pre-printed stock ,to earning new customers
Why print your own food labels?
There are numerous reasons to consider printing your own colour labels. Printing your own labels helps you to have a far more granular level of control over the whole update process of adding and removing information from your products. This is especially crucial within the food industry as there are constantly changing regulations, that if are not taken care of promptly, can lead to large fines as well as potentially threatening your companies brand loyalty.
On the other hand, if instead you opted for a third party to handle the printing of your labels, you would likely be paying for more material than you actually need, plus if you are a small business and only need a couple of hundred labels done at any one time, you will likely face a premium each and every time you make a repeat order. All of this added cost can easily be removed by owning your own colour printing solution.
A common complaint among people who are not as familiar with colour label printers is of the perceived upfront costs involved in purchasing your own colour label printing solution. In fact, thanks to numerous technological advances, the cost of purchasing and printing high fidelity, eye-catching labels has drastically decreased allowing even the small business to own their own bespoke solution. Granted, there are many different colour printers on the market with various levels of quality and costs, so for the average consumer it can be quite daunting. We at AM Labels have been working with clients from all industries, so you can be assured that we can find you the optimal solution for your specific case..
The use of colour is an exceptionally useful tool in any business’s marketing strategy. Colours can have numerous effects on people and help consumers to instantly recognise your specific brand amongst a shelf full of competing products. Take for instance, Coca Cola’s vibrant red or Heineken’s distinct green packaging. When people see these colours in store, they recognise the brand even before reading the label itself! Furthermore, colours can also evoke emotions such as anger or even hunger which is clearly immediately applicable to the food industry. By owning your own colour printer, you can leverage the benefits of being able to rapidly prototype new design paradigms and test them on small market segments in order to gauge their efficacy, and all for a surprisingly low cost per label.